BKSEO’s SEO Blog

If you are a visitor of this blog and you don’t see much activity it is because I am consolidating my blogs into Sefati.net. On that blog I am blogging about everything including SEO figured that way it is less time consuming.

So  check out My personal / SEO blog at Sefati.net.

Most don’t know Google has a pinging service so some resort to black hat SEO techniques to trick the Google’s robots to visit the site. But if you want Google to know you updated your website, simply go to http://blogsearch.google.com/ping and enter the entire URL and Google will ping your site almost right away, if your site is not flagged. Also Google likes to see major changes so if you made minor changes to your site, don’t use this pinging service, and let Google capture the changes by its own.

The pinging service works the best with blogs, but you can also use it for your website. If you have made some changes to your website, and if your site has considerable amount of content change, then it won’t hurt to use Google’s pinging service to ping the robot to come and visit your site. I just changed contents for StreetSoccerNation.com, pinged Google, almost about half hour later I saw my changes registered with Google when I searched for the new keywords within my website which means the pinging work.

Just remember moderation is the key. Major search engines like natural website optimizations and they don’t like to be tricked and stimulated by black hat or gray had techniques and they also don’t like overly aggressive webmasters and SEOs. So again I suggest when using this service,  make sure you use the ping service only when you have made considerable amount of change to your blog. Adding a new posts or article is good enough of change but revising a sentence is not.

Cheers

Sefati (aka BKSEO)

Don’t forget to check out my personal blog, to see SEO posts. I am posting all sort of posts there and if you are only interested in SEO posts then you can click on the SEO category on the menu. My latest SEO posts are Other Factors Google Uses in Ranking and List of Almost 140 Social Bookmarking with Page Rank that could help you with your search engine optimization.

Also if you are into playing soccer, don’t forget to check out our holiday soccer sale at Soccer Nation.

Let’s say you want to promote a particular keyword or product on your website. There are many things you can do. One is to make sure that keyword is repeated a few times throughout your website. Not too many times so google finds out you are keyword stuffing, and not too few times where google would find it less important.

But the best way to increasing ranking for that keyword is to drive a text links to the page where the keyword is concentrated in other words to the specific product page.

For example in case of our soccer store, if we want to promote Calle Street Soccer Ball then we can simply link that to the page where the product is present in this case our homepage as you see it linked in this sentence. Also don’t forget to put a relative title text to improve the importance of this link.

The more links like this going to your website, the better. And if these links are gong from relevant high ranking websites then that’s super! Remember links are like votes for your site so start making some links.

Family business used to own SoccerNationOnline.com but the company name is Soccer Nation. The domain was long and hard for customers to remember it therefore the returning visits were not as good. So per my recommendation we dropped a good money to buy SoccerNation.com.

Now type Soccer Nation in google and website comes up number one where before was on the first page but not the first one or two. Also google seems to like smaller domains better. Traffic has increased on many keywords even the generic ones like Soccer.

So small URLs that contain your business name and nothing more are the best thing you can have for your business. It is good for customers to remember because it is short, it is great for branding, and it is excellent for SEO.

SEO - If you have been reading the posts on this blog, then I am sure you agree that I know a thing or too about SEO. If you think you need help with search engine optimization for your website or you know someone who does, I am interested and avaialbe a few hours a week. I live in Oceanside in San Diego county and I work in Lake Forest in Orange County so I can even meet up with you in person if you are in those areas. But if not then we can also communicate via email and phone.

My expertise are natural search engine which includes link building, site content optimization, side organization and code optmization, and many other white hat Google freindly search engine optmizaiton methods and techniques will only benefit your site and organization.

My hourly rate is pretty reasonable and I back up my work with years of experiance. If interested, drop a  comment on this post with your contact information (don’t worry I won’t publish them).

SEO Posts - Ok many people think by adding rel=”nofollow” to your links, all potential SEO advantages of that link goes away. I say wrong here is why.

True that Google, Yahoo, Live may not follow that link or rank it, but guess who does? Yes the people. The blog readers and site visitors.

The entire goal of SEO is to bring more natural traffic to our websites and ranking high in SERP is one way but a direct link is another. Make sure those links are visible, attractive, and targeted so users click on it and visit your website.

Important to see the word targeted I mentioned because if you bring targeted audience to your website, chances are higher for them to like your website or blog, and subscribe to it or its produces or services.

So go ahead and leave comments in blogs, put a link to your website in those comments BUT make sure those comments don’t look like a spam. Because bloggers and website owners hate spam. I do too.

I don’t usually accept the unrelated spam comments on this blog for example. However if someone leaves a nice comment on one of my posts and also puts a link to his or her blog or website, I may like that comment more and approve it.

Anyway I hope you see how you can get no follow links to work for you.

Goodluck nofollowing

SEO Posts - Best links are the text links that are the most important incoming links you can have to your website. Those flashy banner ads may grab attention of the visitors and drive some traffic to your website but they are considered less valuable for search engines.

Search Engines don’t like paid links and they certainly consider banner and flash ads as form of advertising and rank those links less. But they came more about text links as they consider text links as “votes for your site”. For example if you have a Soccer store website and you sell a unique product such as Beach Soccer Socks, you can get better ranking in search SERP by linking Beach Soccer Socks including those words in the title tag of the anchor.

You can use CSS to change the look of your link so it can grab attention of your visitors. For example Sand Socks.

Or you can use your banner ad as a background color, and roll your text on it. That way you get advantage of grabbing your visitors attention and advantage of directing search engines to your site and get ranked better.

I am super busy these days so it is hard and tt is getting harder and harder for me to blog here. So I am posting less here and more on my blog at Sefati.net. I will post some SEO posts here from time to time but if you like to see more posts from me, make sure you visit Sefati.net.

SEO Posts - Ok this post may seem a bit strange. Usually search engine specialists such as myself take advise from Google by reading Google SEO Blog or read Google engineers’ blog such as Matt Cutts blog or other Google related blogs.

But I am not feeling as usual today, a bit frustrated to be honest with you so I am going to give an advise to Google. Hopefully someone from their search improvement department reads this and does something about this.

Here it goes Big G; Please crawl new and low PR websites more often. Just because a site is new or its page ranking is low doesn’t mean that site is not worth visiting often. When I do side work, many of my clients have some good and useful contents on their website that can be very beneficial to Google’s searchers but since they are smaller websites or newer websites, the Google crawler doesn’t visit their website as often as possible therefore new contents aren’t being indexed fast enough.

Smaller companies can’t afford to hire a full time SEO to keep optimizing their websites and increase, build links, and increase their PR. But with today’s content management systems and blogging software availability, many of them are able to update their website content on daily basis.

For example one of my clients has a nice website about identity theft and how people can protect themselves. There are some valuable information on there that Google’s searchers can significantly benefit from. The content and news are updated on it a few times a week but since it is a newer website, Google has not visited the website for almost two weeks! Therefore most of these contents are not indexed to be found when a Google user is searching the web using Google.

Live.com, Microsoft’s search engine seems to do a better job in visiting the smaller websites. Even Yahoo.com seems to be visiting that site more often. The very same website was visited by both search engines two days ago and before then it was visited a couple days before that.

Google has been very slow and hesitant towards website with low or no PR or new websites. That philosophy worked for them well in late 90s and early 2000 but the internet has changed since then. Thanks for advances in the technology, contents on websites and blogs are updated more often. There are more useful contents are available everyday and if Google doesn’t visit smaller sites more often, Google users can’t find these valuable contents.

So for its own sake, Google needs to keep up and step up their efforts in visiting smaller websites and blogs more often.

And there you have it Big Gt. I hope you don’t take this personal. =)

Trust me its for your own good