BKSEO’s SEO Blog

Today at work I had to meet with company executives and the senior management to explain the details of our SEO strategy for the company. There were much details specified in this meeting but the CFO of the company asked how much money and CPM (Chief project manager) asked how many hours. I really had no answer at the time to either one of them but the the Marketing Director came to my rescue by saying something very nice. He simply said “SEO should be considered a life style”. Not only I was relived because he said that and took some pressure off me, but I also agreed with him 100%.

SEO is a never ending project so if you are a business owner or a senior manager you have every right to demand for numbers but do consider that SEO should not be considered as one or more projects but you should understand that SEO is an ongoing refinement and optimization of your website(s), on-site and off-site. True it can be broken down to phases, projects, and tasks, but it is a never ending process for as long as you are in business. Because your competitors won’t sit back to see you succeed without challenging you as they will do everything they can to get ahead of you in all aspect business and SEO is no exception. And top search engines always change and update their search algorithm and their SERPs.

So it is important to realize and understand that SEO is an on going process and you should never stop performing SEO on your site(s). Stay on top of your SEO work and continue educating yourself about the latest SEO methods and SEO news to get and stay head.

This entry was posted on Tuesday, December 11th, 2007 at 7:42 pm and is filed under SEO Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.