“Links are like votes for your site”
They truly are. I really like that quote. The first time I read it was when I reading Phrase Rank, Trust Rank and Linking Outside the Box post.
To search engines links are like votes. When a website links to you, to search engines it means they are voting for you. But search engines do more than just counting votes. They want to ensure these votes (these links) are legitimate, so they weight the source and relevancy of the links coming to your site. If the links are coming from a website with high ranking that is somehow relevant to your site, then those links count toward your ranking and will help significantly in your website ranking.
So as a good SEO specialist, you should go beyond traditional link exchange and think of yourself more like a campaign managers for your website(s). The more presentable and resourceful your website is, and more people know about it, the higher chance of other websites linking to you with relevant contents. The point is to bait for links. This method is called “link baiting” in the SEO world. I suggest you do not go out of your way to buy or exchange links because search engines treat those paid or exchange links just as voting officials treat an dishonest politician trying to buy or exchange votes. You should try to earn your votes (your links), by making your website the website to visit for your field.
January 3rd, 2008 at 12:17 pm
[…] you have read my previous post, ” ‘ Links are like votes for four site’ “ and my other posts on this blog, then you should by now realize how important incoming links are to […]