BKSEO’s SEO Blog

There hasn’t much changed in the business model of today’s websites in compare to .com era back in late 90s and today’s internet world. All big websites put a huge concentration and efforts on building traffic to their website, and that way they get to offer their products or services. And many big websites such as myspace, youtube, or facebook, still rely on old school advertising business model to make their billions.

However the concept of traffic building and advertising has evolved into gaining more targeted traffic and website audience. Companies have learned that just spending millions and millions to create banner ads on random websites do not exactly translate into business. So they like to invest their advertising budget into those solutions that can justify the dollar spent.

As a SEO specialist, you must understand how important it is to get targeted traffic to your websites. And the best way to do that is to improve the relevancy of your websites with your SEO and SEM campaigns. Work on link building and community building with relevant websites. You can spend hours to build links with irrelevant websites just to improve your ranking a little and at the end still will be disappointed because the website traffic is not turning into sales or leads. At the end you have wasted both time and money (or your clients money).

For example, let’s pick a Soccer ecommerce website that sells soccer products. A link from this blog to to that site will not do as well as a link from a relevant soccer blog, lets say Soccer Nation blog. Because the audience of that blog are interested more into playing, coaching, or following soccer where the audience of this blog, are interested into learning about internet marketing and SEO.

It is simiple logic and it seems Google and other major search engines are also following this simple logic and giving a lot of value on relevancy of your contents and links. Most of your page ranking and keyword ranking within your website comes from relevancy of your contents in your websites and relevancy of your inbound links.

So it is important to think targeted and improve relevancy when you think about search engine optimization or online marketing. Because not only that imrpoves SEO, it also translates into revenue or leads to your website which is the main reason for SEO to begin with.

This entry was posted on Tuesday, January 15th, 2008 at 5:53 pm and is filed under SEO Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.