BKSEO’s SEO Blog

So if a site is not coming up in Google’s SERP, don’t jump to conclusion than the site is banned. Google does not ignore proxies and that has caused some issues.
It is basically a black hat trick that has been around for a while that allows third parties to effect your Google’s SERP and make your site disappear completely from Google for a period of time. Dan Thies explains this in detail in his article “Google Proxy Hacking: How A Third Party Can Remove Your Site From Google SERPs“.

Alt attributes also referred to as Alt tags are important for search engines when searching for images. If you have used Google’s image search and you want to find how those images come up, they are based on Google’s image search algorithm that is fairly complex but still rely heavily on an image alt tag.

Here is a free tip from Google’s very own, Matt Cutts

Today at work I had to meet with company executives and the senior management to explain the details of our SEO strategy for the company. There were much details specified in this meeting but the CFO of the company asked how much money and CPM (Chief project manager) asked how many hours. I really had no answer at the time to either one of them but the the Marketing Director came to my rescue by saying something very nice. He simply said “SEO should be considered a life style”. Not only I was relived because he said that and took some pressure off me, but I also agreed with him 100%.

SEO is a never ending project so if you are a business owner or a senior manager you have every right to demand for numbers but do consider that SEO should not be considered as one or more projects but you should understand that SEO is an ongoing refinement and optimization of your website(s), on-site and off-site. True it can be broken down to phases, projects, and tasks, but it is a never ending process for as long as you are in business. Because your competitors won’t sit back to see you succeed without challenging you as they will do everything they can to get ahead of you in all aspect business and SEO is no exception. And top search engines always change and update their search algorithm and their SERPs.

So it is important to realize and understand that SEO is an on going process and you should never stop performing SEO on your site(s). Stay on top of your SEO work and continue educating yourself about the latest SEO methods and SEO news to get and stay head.

Many SEO specialists and webmasters spend hours, days, and even weeks trying to add their websites to online free directories and do link exchange with other random or low ranking sites to improve their website ranking. It is just matter of time when they realize (and sometimes they are too stubborn to realize) that all that time was nothing but a waste.

That is because quality of incoming links to your site is more valuable than quantity of them. Google and other top search engines are always increasing the value of their search results so they want the true high ranking websites therefore they value links coming from higher ranking websites to your site more than those links coming to your site from low ranking ones.

Therefore in order to increase your website ranking, try to get a links from sites with ranking of 3 or higher. They higher the rank of that website is, the higher ranking your website will become. And if you could get those links to be text links with your keywords in those links, then even better. It would even help more if those links were coming from a high ranking website that is relevant to what you do.

Your ranking will get even better obviously if you can get more high ranking websites link to you. So don’t stop working once you get a link or two form high ranking websites. Try to get more. That is when you quantity become effective and makes a differences

So remember, first comes quality of back links. Don’t waste your valuable time with those back-links from low ranking websites. Try to get those links coming from high ranking websites. Once you get one high ranking site link to you, then it’s time to work on next one.

Matt Cutts from Google shows how Google shows search results you are looking and where do the “Snippets” and Google Sitelinks come from.

If your company is like the company I am contracting with, then you will have multiple partners pointing to your site each one with a unique query string. Those query strings are important for your statistics, so that way you track which one of your partners’ sites your users are coming from.

But as you may already know there is an SEO problem here. Because Google treats sites with different query string as different pages/sites when it comes to ranking, your website will not get the ranking it truly deserves no matter how many partners are linking to it.

To solve this issue without rewriting your site and its logic, there are 3 options, or should I say SEO Methods that you can choose from.:

SEO Method 1: Block all affiliate landing pages from search engines. This takes out duplicate content issues.

SEO Method 2: Record the click transaction right away, then do a 301 redirect immediately to a URL without the tracking code and just pass the session as a cookie and if page a does a 301 to page b and a link goes to page a it is like having a link to page b. If it redirects using a 301 redirect.

Note: This is by far the most common implemented technique.

SEO Method 3: Convert querystring symble from “?” to “#”. Google ignores everything after # sign as comment. This will require some javascript coding and URL rewriting.

For example: domain.com/path/file.aspx#param=value

Note: I have not tried this myself but I have seen it done and also my fellow SEO experts who have tried it testify that it works:

Remember when developing websites, it is important to try to stay away from query strings as much as possible. If you MUST use query strings, then I suggest you try to keep them as short and as possible as possible. And if you have multiple partners and affiliate website pointing to your website with different query strings, then choose the best option, or “SEO Method” mentioned above that seems to be feasible for you and the one that is right for your site.

Let’s say you work in an SEO firm and you only have two hour budget to update and optimize a client’s website. And let’s assume the site already has all the Meta tags, alt, and title tags in place. The site does have a sitemap, all the pages are indexed, and basically all the basic SEO techniques are implemented a. How would you spend those three hours optimizing your client’s websites?

While many SEO experts would divide up those two hours equally dedicating one hour for website content update and the other hour for link building and link baiting, I would spend most of that time on content updates on the website. Content is the single most important element when it comes to search engine optimization as search engines evaluate and rank your website mainly according to its Content of your website and its relevancy. The more targeted Content you have, the better your website will rank among search engines.

And make sure your main keywords are internally linked within your website to relevant pages. This will give more weight and value to your keywords and will help with ranking of your website when user searches for those keywords.

Content is still king in the world of internet and it is important to have correct and relevant content in your website. Remember, if your website has enough good relevant content and it is resourceful, there is a high chance that others will link to your website because of the information you have on your website. So focus on content.