Content, Content, Content

November 8th, 2007

Let’s say you work in an SEO firm and you only have two hour budget to update and optimize a client’s website. And let’s assume the site already has all the Meta tags, alt, and title tags in place. The site does have a sitemap, all the pages are indexed, and basically all the basic SEO techniques are implemented a. How would you spend those three hours optimizing your client’s websites?

While many SEO experts would divide up those two hours equally dedicating one hour for website content update and the other hour for link building and link baiting, I would spend most of that time on content updates on the website. Content is the single most important element when it comes to search engine optimization as search engines evaluate and rank your website mainly according to its Content of your website and its relevancy. The more targeted Content you have, the better your website will rank among search engines.

And make sure your main keywords are internally linked within your website to relevant pages. This will give more weight and value to your keywords and will help with ranking of your website when user searches for those keywords.

Content is still king in the world of internet and it is important to have correct and relevant content in your website. Remember, if your website has enough good relevant content and it is resourceful, there is a high chance that others will link to your website because of the information you have on your website. So focus on content.